Home Staging Pennsylvania- Hart & Associates Servicing the Main Line, Philadelphia, Chester, Delaware and Montgomery Counties.

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Home Staging: A Pennsylvania Builder's Best Friend and Marketing Edge

What do you get when you combine 1 model home, 1 real estate team, and one staging team?

5 homes sold in under 2 months including the model!

Home staging does not only benefit home sellers and Realtors. Home Builders in our area are using staging more and more as a marketing tool to sell their properties. I recently worked with a builder in the suburbs of Philadelphia to stage his model home. He had never used staging before and quite honestly was skeptical if it would be effective. He admitted to me during the estimate that since the market had changed that he did not have a lot of money to invest in staging and only wanted us to do the basic areas in the home to give buyers a suggestion of how they could live in the home. We created a plan for him that worked with his budget and time frame and showcased the selling features of his home.

He called me today to apologize! He told me that he thought he would need our things for 6 months but that we had to come and remove our items next week because all of the houses had sold! He admitted that the staging worked. What surprised him most was how easy it was to show and sell the homes. He actually heard buyers talking about the rooms and how their things would look in the home. He did not need to apologize- I thanked him. Letting me know that all his homes had sold in under 2 months was the best news I had heard all day- that and the fact that he will definitely use staging again and recommend us to his peers.

 

 

8 commentsKate Hart • March 05 2007 06:52PM

Comments

Kate, Thanks for this timely post...I am going to e-mail the link to some of my resistant new home Realtors!!
Posted by James Frazier (James Frazier Personal Development Coach) over 3 years ago
Thanks James, Please share this with your clients. I find that builders are really interested in staging and it is not as much as the investment in doing a complete model home. Since they have to carry building loans selling their homes faster means they can pay off the loans faster and pay less interest! That is a huge savings and the homes sell too so they can move on to their next project. KH
Posted by Kate Hart (Hart & Associates Staging and Design) over 3 years ago

Hey Kate...

Keep them success stories rolling in. We all got'em. Them come in a variety of "packages" and forms. But the more we share the more realtors will GET that this staging stuff works.

Me

Posted by Craig Schiller (REAL ESTAGING, a nationally recognized leader in Staging.) over 3 years ago
Hi Kate!  As builders realize that staging is a business decision which makes their bottom line look better, they spread the word!  They become some of our best advocates!  Good to hear your voice! 
Posted by Margaret Ann Innis Andover Real Estate Staging - MA & NH (Decorate To Sell - Merrimack Valley Real Estate Staging ) over 3 years ago

Kate, your work is so impressive.  I was just mentioning to a fellow aquaintence this morning, who is brand new to ActiveRain, to be sure and seek out your blog and photos.  I also told her that I couldn't see how any property you Staged would last on the market, and here is proof of that.

Kudos!  If you ever compile photos of your work, please let me know.  They far exceed anything I've seen before.

angel

 

Posted by Angel Walker, Staging Professionals, LLC (Staging Professionals, LLC) over 3 years ago

Awww. Thanks guys you are making me blush! I share these stories so realtors and consumers using this site will see that staging really works. You can see more stagings at my site www.hartstaging.com we can only show 30 pics at once but we have staged over 300 homes now. Yikes! That is a lot of moving stuff. KH

Posted by Kate Hart (Hart & Associates Staging and Design) over 3 years ago

Kate, I'm NOT surprised.  You are a very talented stager with a keen eye.   You having staged over 300 homes is proof of your talents.  And you're right, that's a lot of moving.  My husband announced to a bunch of friends the other days that his wife (me) works harder than anyone he knows.  What a kind compliment.  There are nights I come home exhausted.  With reason. 

Thanks for sharing.

Kathy 

 

Posted by Kathy Nielsen Atlanta Georgia Home Stager (Georgia Interior Solutions, LLC) over 3 years ago
Thanks for sharing the pictures.  What a great testimonial for the power of staging!
Posted by Lanita, Interior Concept Designs, Home Staging (Interior Concept Designs) over 3 years ago

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