Below are photos of a model condo unit we staged for a builder in Lower Merion Pennsylvania, a suburb outside of Philadelphia. This is actually the 5th time we have staged this model! Each time we stage the model unit it sells, and the builder asks us to move it to a new location in the complex. Buyers love the staged unit and since that is the unit they want, we have to move it.
The unit we are staging is the same as all the other units. So why do buyers insist on that particular unit and not another? Buyers are attracted to the look of the model and emotionally begin to connect to the space. I think this particular model works because it is designed to intentionally appeal to the typical buyer for this complex: an active adult that is downsizing from a tradtional home or a single woman that is a working professional. We have done more contemporary models for other properties but the classic look of this space is something buyers love because it shows them how their things can look in this space.
Classic and elegant, works for me. Target market staging is my favorite as it is more design oriented, in my opinion. You have done beautiful work.
Kate,
Talk about nailing that one! Everything you have used in the property is something the target buyer can relate to. Knowing who you are staging for is so important. The more you can engage the buyer in the home, the easier it is to get the signature on the dotted line. Job very well done!
So true! the model always goes first which just proves staging is everything to selling a property! Hope your hand is better! Kym