One of my favorite parts of staging homes is not only the creative work that I do, it is also educating home sellers, property investors and Realtors on the value of home staging. I love seeing their expressions during the reveal where they finally "aha!" get it. Staging really does make a difference in how buyers see a space.
We had the pleasure of working with a builder today in Gladwyne, Montgomery County PA. It was easy to convince him to stage his property because he had lived in California where staging is more prevalent. He understood that staging is a key element of marketing a home. His business partner however did not understand why the home needed to be staged and I can understand why- it is a lovely stone 3.2 million dollar home on over an acre with every imaginable upgrade. The issue however has been that buyers in that price range really need to see how they can live there- literally buyers wanted to know how furniture would fit in the home.
We met with the builder last week and today installed the staging in under 5 hours. The transformation was dramatic if I do say so myself. The large grand living room and family rooms suddenly had warmth and charm. The architectural features of the home popped. When the builder's business partner saw the home he was amazed- the home looked even better.
Is he a staging convert? I will let you know after the broker's open next week. KH
Beautiful job...I hope it sells quickly and allows you to really demonstrate the value of staging!
Looks fabulous as usual! one day I will be as good as you ;)
Cheers,
Cindy
Thanks Ladies,
I know the builder was thrilled. He brought over his wife and sister. They kept saying you did this in 5 hours?! We know the truth (there was about 10 hours of shopping and planning in addition to that!) but they were impressed.
His business partner loved it but wants to wait until they get an offer- the home has been on the market for over 6 months so an offer now would be wonderful.
Cindy, You do GREAT work. I was just looking at the invite you sent for the champagne event and thought it looked lovely. We are in different markets- here is all huge high end homes that cost a lot of $$ to stage. KH
Kate, there's a simplicity and grandeur to the house now - partly the symmetry, partly the color palette, mostly the sheer style of the project. Great, GREAT job. What did you do in the Master Bedroom?
PS - are you going to Triple Play again this year? Wondering if it's worth the investment....
Hi Kate, I always enjoy seeing your work and what I can learn! Hope they get an offer soon!
Kim Dillon, Creative Eye Home Staging
Hi Kate!
The home looks beautiful - I can't wait to hear how quickly it sells!
Kate,
the home looks like a palace... It just goes to prove that what we do makes a difference. Keep us all in the loop wheen the offer comes over....
Kathy Holbrook
CT Realty Staging
Kate,
Simple gorgeous! Your blog is an inspiration as I begin to market my services to builders.
Love it, Love it and did I mention I LOVE IT! If I was in the market for a new home in that area I would be putting in an offer (if I could afford it)!
Thanks for sharing this great staged home with us.
Hi Kate - beautiful pictures that show a dramatic difference. I can certainly see how your staging in this home could make a HUGE difference to how buyers see it - a nice warm welcoming place to call home versus a colder feeling house.
Nicely done with this - love the pictures!
Ann
Wow! It's incredible, Kate! What a fantastic job you did. I'd love for you to add this to the staging group of before and after pictures as I'd like to feature it!
Keep us posted on the open house!
It looks fabulous Kate. As always, you are a true master at what you do. What you gave this home is worth so much more than what you were paid. I wish you future success with this builder. Please let us know how the sale goes!
coyo... a shy yoyo :)
Kate,
What a Hugh difference staging made in that house, You did a fantastic job.
Best Wishes
Brian Bloom
Hi Kate,
As always, your staging is impeccable! What a transformation and I'm glad that the 'partner' now realizes the value of staging...one more convert to 'our cause'!!
BTW, you have the BEST artwork! It makes such a difference in the way that a room shows and you also need fewer accessories!
VAL
What a great job as always and yes 5 hrs to stage another zillion to prep, order, design and schlepp..but worth every second
Phyllis Pafumi
How appealing! Keep us posted on the sale!
Kate - I ABSOLUTELY love, love, love that in EVERY SINGLE PROPERTY you stage you make it about the HOUSE. BUT, even better is that you help the seller's SELL LIFESTYLE! And that (IMHO) is what makes the biggest difference in staging a property.
Jackie