Home Staging Pennsylvania- Hart & Associates Servicing the Main Line, Philadelphia, Chester, Delaware and Montgomery Counties.

"My name is Kate Hart and I am a Stage-aholic...."

Laying in bed this morning my husband confided in me that he sick of talking about staging and has bet me that I cannot go 1 day without discussing the business, blogging about the business, or researching the business. I lasted about 30 seconds. He thinks I have a disease and need to enter a 12 step program. The first step in getting help is admitting that you have a problem so Chris and I invented this test. Please read below and give yourself a point for each YES. Stay tuned for our 12 step rehab program.

1. Do you often get excited when you hear about or see the following items:

FAKE APPLES, RAFFIA, MOSSY BALLS, ROLLED UP BATH TOWELS, WINE GLASSES ON A TRAY, OR ENDLESS JARS OF COLORED VEGGIES IN VINEGAR SOLUTION

2. Do you find it hard to control yourself when you encounter the following?

THE 2 FOR ONE FICUS TREE SALE AT YOUR LOCAL CRAFT STORE, THE BED IN BAG SALE AT YOUR LOCAL HOME STORE, THE CLEARANCE DECOR SALE AT TARGET, THE HIGH END NEIGHBORHOOD GARAGE SALE

3. Do you find yourself unable to relax and enjoy yourself whenever you go to a family member or friend's home and cannot resist the urge to "FINE TUNE" their decor? Give yourself bonus points for ACTUALLY FINE TUNING THE ROOM!

4. Does your significant other come home at least once a week wondering where the mirror, painting, large ceramic rooster, child's bed, FILL IN THE BLANK went?

5. Is your automobile full of of the following items? Empty lattes cups, yesterdays uneaten lunch, furniture moving pads, bubble wrap, marketing materials, and left over and broken staging items such as candles, coffee table books, lamps with no shades and mismatched bedding?

6. Are you unable to objectively look at photos of homes in the Real Estate section of the newspaper or online without mentally staging them? Has the fun of house hunting been taken away?

7. Are you no longer grossed by the following? Mysterious stains on bedding, strange odors on carpeting, metallic flocked wallpaper, multi colored shag carpet, mountains of pet hair, mouse droppings in the kitchen, bugs in light fixtures, and personal "accessories" in bedside tables?

8. Can you look a home owner in the eye and say with a smile that, "Although your (hummel collection, 500 beanie babies, gun collection, 4 stag heads over the fireplace, nude photos of you when you were 8 months pregnant, vintage star-wars android collection and children's hand drawn mural on their bedroom wall) is lovely BUT it does not quite reflect the tastes of your target demographic that we are marketing to, and since it is so precious we need to remove it immediately so nothing happens to it.

9. Do you walk into your local big box nationwide retailer and the sales people either greet you by name, bring you an extra cart, or mysteriously go on break when you arrive so they do not have to help you load your car?

10. Has your garage and basement somehow turned into a self storage unit and your husband now has to park in the driveway and cannot extract the lawn mower because it is blocked by the art and the bedding for next weeks job?

BONUS QUESTION:

Does any of the following make you act like Meg Ryan at the diner in When Harry Met Sally? Seeing that your client has removed the barkalounger from the formal living room, having a Realtor/Client call you and tell you that their home sold in 1 day for multiple offers, finding out that the furniture rental company has your items in stock and will be on time for today's delivery.

 Score:

1-3: You are not a stage-aholic yet. Obviously you need more experience witnessing the above and touching strangers bedding. Take this test in 6 months and reexamine your mental state.

4-7 You are in dangerous territory. Make sure to talk to a loved one about your impulses and try to manage your desire to purchase large quantities of art and bedding at a discount. Check back often to reassess.

7-10+ You are an addict and you need help. Repeat after me "My name is XXXXX and I am a stage-aholic" Do not worry, you are amongst friends and have a support group here on Active Rain.  Check back for our 12 step program when I am allowed to go online again in a few days!

While before and after pictures are certainly glamorous its the $#%^** in between that they don't teach you about in staging classes. I am writing this for various reasons:

 1. Some Realtors and Home Owners think they can do this on their own or want to!

2. Some clients think we charge too much for what we do- think again!

3. Some people think anyone can be a stager- read below and then decide

Well.... this one goes out to all of your Stagers out that will read this and relate. This is ALL TRUE- well a compilation of truths!

Thursday:

3:30 pm. The rental furniture company has just called me, the client has not sent their paperwork in yet and the staging I have scheduled for tomorrow will not take place if the client does not get the paper work in by 4:00. The Realtor will FREAK.... she has already sent out 300 fliers promoting the open house on Sunday and has spent $400 on a newspaper ad.

3:35 pm. I call the client and explain that the paper work HAS TO BE IN. He complains about the rental company's policy and I apologize profusely that the rental company would actually want a credit card so they can charge him for the service that they provide. I then drive over to his house since his fax machine is broken and then drive it to the rental company at 3:59. The staging will go on!

4:15 pm I arrive at my storage unit and assess the situation. I shopped for 8 hours yesterday to purchase inventory for this job since all my other items are being rented. I did not want to tell the client that I was out of inventory so I dropped $2500 on accessories and artwork. The fee for the job? $1250.00 so I am already down $1250.00 for the job.

4:30  There is NO WAY that I can fit all this in my car! OUT GO THE CAR-SEATS and in goes the ficus tree.

4:55 It is dark now and the car is loaded. I cannot see out the back window and accidentally back over one of the car seats I took out of the car to make room. Down another $69.00!

5:15 I arrive home and check the fax machine. The client has not sent back my contract. I call him and he promises to give me his credit card tomorrow and sign it when I arrive.

 DINNER, BATHS FOR THE KIDS, BOOKS, SEND ESTIMATES, BLOG and TO BED

Friday:

6:30 am &*^%$!!! It is snowing! The kids do not have school so I get then settled in front of tv and breakfast and try to find something appropriate to wear. Do I go for the look that I am the sophisticated stager and I will make your home look like a  million dollars on a thousand dollar budget? Or do I go for the it is freak'n cold outside and I have to stand in an alley way and unload a truck today look? It is a high end home so I opt for a mix. Stylish jeans (with long underwear beneath) A cute parka with leopard snow/work boots. I end up looking like an Eskimo that got stuck in a Betty Boop cartoon!

7:30 Baby sitter arrived, I dug the car out of the snow bank and I am on my way to Starbucks for a venti

8:45 I have arrived at the house. Where is everyone!! I check my voicemail... nothing! I call my assistant and he is lost... again.. for the third job in a row! He tells me he is on the way.

8:46 am The Realtor forgot to put the lock box on the house. Now I cannot get in. I call her and her assistant tells me that she is in a very important meeting and will have to call me back in a half an hour!!!!

8:48 am After convincing the assistant that I am not going to burn the house down and or steal things she tells me where the hide a key is.

8:50 am I try the key. It is stuck. I wiggle it and it is so cold I break my acrylic nails.... down another $35 for a French Manicure. But now I am in the house! But still no staging team. I begin to unload the truck carrying each piece over the snow covered walkway praying not to break any of the new inventory that I just paid for.

9:15 My assistant arrives. I have unloaded the truck already so I put him to work taking price tags off items and I go about setting the items in the rooms that they belong.

9:45 The prep work is done.... where is the delivery truck with all the furniture. They are 45 minutes late. I call the dispatcher and he tells me they are on their way. I now sip my Venti latte that is ice cold and get to work.

10:15 The home is partially furnished. The client is going through a divorce and the wife has taken all the good stuff so that is where we come in. My assistant and I start in the dining room. There is a large wooden table that the client got in Brazil. It is priceless. It weighs 300 lbs. We cannot move it to put the area rug underneath it. The floors look like crap. This room needs a rug. In a brilliant flash my assistant suggest a tire jack. He runs to get it and we JACK UP THE TABLE and wedge the rug underneath it one side at a time.

10:27 The rug is under the table. I am sweaty. I no longer look chic and stagery stylish. We set the table, we hang the artwork, but still not rental truck.

11:03 We go upstairs to the master bedroom. I open the door and find.... a woman in the bed! I almost scream but I too polite and do not want to wake her. I call the owner and he explains that she is a err... friend that spent the night and to just stage around her.

11:15 Still no rental truck.

11:20 I figure that I will work on staging the counters while I wait for the truck- I cannot hang any art until the furniture is placed.  I carefully lay out my accessories on the counter and go to the pantry to find some pasta to give the glass canisters I bought some flair. In the pantry I find rice- or at least what I think is rice. It is brown and in the shape of rice. It has spilled on the shelf. When I take a closer look I gasp- it is mice droppings. I fight the urge to vomit, go to the sink to wash my hands and discover that the kitchen sink has no water!

11:24 My hands are clean thanks to krud kutter and the purell I carry in my diaper bag. I have to pee so I go in the powder room. There is a funny smell but I cannot quite place it. Something is odd. There is no toilet paper so I look under the sink and find a huge bong and a very large bag of a green leafy substance. Hence the smell. I close the cabinet door and mentally add it to my list of personal items for the owner to "declutter before showing"

11:45 Kitchen is complete and the furniture is here! I go to the door and wave them in.

12:30 The guys are great. They get the furniture in quickly and now it is time to put the items together. We are staging the living room when they realize that one of the chairs is broken. It is so messed up that you cannot sit in it with out the leg breaking. They inform me that they will have to take it back and cannot deliver another one because they are all out of stock. They offer to bring me a substitution on Monday- an orange and green patterned pleather chair.

My vision of a fabulous French Chateau look is fading. NO!!! I shout. Leave it in the room!!!, I will make it work!!! The guys look at each other and know it is against policy but the demon look in my eyes convinces them to keep it there. My assistant duct tapes the leg so it is stable and I artfully add a faux fur throw to cover it up and pray no one sits in it!

1:15 The lady of the house is awake. She sneaks out the back door and we can now stage the bedroom.

1:20 We gather our things and carry them up the stairs. We open the bedroom door and are greeted by an unmade bed, pink panties, and rumpled clothes on the floor.

" I am touching someone's clothes, I am touching a stranger's panties, I am touching someone's bedding" I sing song trying to make light of the situation. "OH KATE YOU HAVE SUCH A GLAMOROUS JOB! YOU MAKE HOUSES LOOK PRETTY YOU CHARGE TOO MUCH!!"

I open the bedside table and pause my aria. I was about to stash the cold sore ointment and hershey kisses wrappers when I noticed something that resembled a pink zucchini with batteries staring back at me. Do I leave the things in the drawer and pretend that I did not see it? He will know when he sees the things in the drawer that I saw what was in there? I put the items in the sock drawer and find my purell.

2:45 The bedroom and master bathroom is done. The guest room and artwork is all that is left. We enter the guest room and all that is facing us is a headboard, a bed frame and NO MATTRESS!! Where is the mattress? I quickly call the client, inform him that everything looks great, his friend has gone home, and cheerfully inquire why there is no mattress on the bed in the guest room that we are transforming into the "elegant, spacious, tastefully on trend guest room". He tells me that his wife came over last night and took it so her new boyfriend's son could stay at their apartment. OK I say. No worries.

3:15 I pull into Target at about 65 mph. I eye the starbucks counter but there is no time for a warm up. I sip the now almost frozen venti I bought this morning. I sprint to the camping section. Please God let there be an air mattress. Let there be 2 cheap ones that I can use as a mattress and boxspring! There is only the $119.99 deluxe set left. I buy 2 and a pump and head for the car.

3:32 We pump up the mattresses. We make the bed. We create the ultimate spa like guest room- if only no one sits on the bed!

4:11 We have hung almost all the art. The only art we have left to hang is in the living room. The living room with the original plaster walls. I go into my usual speech about using tape to prevent plaster walls from cracking. We try 1 nail, 2 nails, 3 nails, 8 nails but they are all bending and not going in. There is now a large pockmark on the wall. I Shriek! WE HAVE TO HANG THIS ART! IT IS THE FOCAL POINT OF THE ROOM. THE COLOR IN THE ART MAKES THE ROOM FLOW INTO THE OTHER SPACES AND MAKES THE SPACE FEEL LARGER. We get out the drill. We use the smallest bit we can find to make a guide hole. It breaks. It is stuck in the wall.

4:17 I am driving to Sears. I am driving to Sears because I am a perfectionist. I am driving to Sears because the art has to go above the sofa so that the space is balanced. I need another drill bit. I need a masonry bit. I race past the man at the desk who asks if he can help me and grab the part I need. He looks at me surprised that a woman would be buying such a thing dressed in a pink fur parka and leopard boots. I explain that I am a home stager and he nods as if he has heard of such a thing.

4:57 We hang the art. It is in place. We are now finished. I race through the house turning on lights, lighting candles, taking pictures of the gorgeous results. No more mouse poop, no more green stuff under the sink, no more panties and personal items in the bedside table. All I see now is a gorgeous, ready to market space.

5:13 I lock up, Return the hide a key and drive back to my storage unit. I have moved 23 pieces of furniture, hung 34 pieces of art, 6 window treatments and risked my life sitting under the table when we jacked it up! This was an easy day!

6:02 It is dark. It has snowed all day. The snow has frozen and I cannot open my storage unit. Maybe I can keep the stuff in my car overnight?? Don't all moms arrive at school with fake trees and packing materials?

6:33 I am home. I make dinner, I send email pics to the client and Realtor. I run the credit card. I write up the inventory list. WE ARE DOWN $1400 total for this job. 12 voicemails to return.

10:35 I go to bed. Tomorrow I have 3 estimates and a staging consultation.

MONDAY:

 7:22 am I check my email. Yesterday at the open house the agent got 3 offers! The home sold for $15,000 over asking. They want a quick settlement. The home inspection has been waived. Can I pick up the items on Wednesday?

This post is an add on to the last two posts I wrote about purchasing furniture vs renting furniture and growing your inventory. I have had a lot of great feed back from those blogs but also a lot of questions about rental companies, their terms and their selection.

I think it is important first to discuss the relationship that stagers can form with rental companies and how it can help them to grow their businesses. The first step is to define what your needs are. I personally do not own my own furniture. I rely on my rental companies to provide the furniture, deliver the furniture and warehouse the furniture. In my business plan, I am not a rental furniture company- my job is the stage the house and their job is to provide the furniture. I then do no have the costs associated with dealing the with furniture.

That being said, the rental company that I use respects my role as a stager and is ONLY a rental company. They do not try to be a staging company. In all honesty staging accounts for less than 1% of their business. Before the staging boom rental companies mostly provided furniture to commercial office spaces, apartment communities and event planners- not the residential market that we stage.

The rental companies that I work with gets phone calls from Realtors and Home sellers looking to stage their homes themselves and avoid having to hire a stager. My rental company is completely upfront with those clients that they are happy to provide the furniture but they do not stage homes and do not have the sales people that can come out to their home and give them an estimate to stage it. THEIR SALES PEOPLE MAKE MORE $$ GOING ON APPOINTMENTS WITH CORPORATIONS THAN WITH HOME SELLERS. They often recommend that the people hire a stager to assist them. The rental company respects our business and does not want to bite the hand that feeds it (even though we are a small % of their biz)

As a small business owner I value this relationship and know that my salesperson will do all that they can to help me to service my clients. They want me to succeed- it is in their best interest, I AM AN UNPAID SALESPERSON FOR THEM!!!

As you may know our firm has stagers in 13 states along the East Coast and we are all experiencing different relationships with rental companies. In some areas I am also seeing the OPPOSITE from other rental companies. Some rental companies are advertising that they will stage your home! I know this may seem hard for some stagers to comprehend. How can a salesperson that is not trained to be a stager and does not have a design background or understand the marketing and selling of home stage a home?

The bottom line is that the smaller rental companies see staging as an opportunity to make $$ themselves and business is business. Last week I went on an estimate for a client and she told me that a rental company called her directly, made an appointment with her, came to her home and showed her a book of homes they had staged. She said that the rep told her not to hire a stager but to just select one of the rooms in the picture and that they would deliver and set it up for her. The client called me to tell me this and then hired them so she did not have to pay me for my time.

What do I think of this? Clearly I am disappointed. I can not compete with their marketing budget and their millions of dollars of inventory. My Realtors have told me that they have blanketed their offices with brochures selling their staging services and have even spoken to Realtors at the ASP Staging classes!!!

I feel that what I do to market and sell a home is different than just ordering a color by number room. I research the market, I understand the demographics of the area, and the target buyer. I form a relationship with the client and try to help them through the moving process. I am concerned with them getting more equity out of their home. I am confident that even with rental companies pursuing staging that my business will still grow. What I do as a stager is far different that what they are doing and the Realtors and sellers that I work with will see value in our services.

The thought for the day is how do we as an industry address this issue? For some the answer will be to only use their own furniture, for others like myself the answer is to use rental companies that respect our business model and relationship, for others (I HAVE DONE THIS) you can lie about the name of the clients so the rental company does not poach them, for others you can try to work for them as in house stagers (some of my stagers have done this)

I value my relationship with my rental company and could not do my job without them. They in turn offer my company opportunities to speak about staging, to work with their clients interested in staging, and to grow my business.

Please note that I have not named names, nor will I name names, but do the research and you will see what I am talking about. Any ideas of where we go from here? What will the future of this industry bring?

One of the challenges staging businesses face is deciding how to build their staging inventory. Since I receive multiple emails from stagers about the decision to rent or own furniture I thought that I would write a blog to address this subject to hopefully assist some stagers in their decision process.

The first factor in your decision should be deciding what type of staging jobs you want. Some stagers only stage furnished homes. For them the only inventory they require may be some accent items that they rent sellers to give their home a more polished look if they cannot use what the home owner already has.

Other stagers only stage vacant homes- they do not want to move the furniture in furnished homes or use other people's things. Most stagers however do a mix of furnished and vacant stagings. For our business, vacant homes comprise about 80% of the actual hands on staging that we do. Most of our clients with furnished homes prefer the consultation and then do the hands on work themselves. We then come back and fine tune their work before the showings begin.

When we started our staging business I was faced with the decision of whether to purchase my own furniture to rent to my clients or to use furniture from a rental company. Since I did not have a lot of money to invest in the business I opted to use rental furniture and provide my own artwork, accents, bedding etc. As time went on and I realized that the rental company was making 3x the $$ I was making on a job I was tempted to purchase my own furniture. I went so far as to get a small business loan, meet with furniture wholesalers, select a warehouse and consider purchasing a moving truck.

I decided in the end however NOT to purchase my own furniture. I realized that my business was staging houses and not being a rental furniture business. I did not want the cost or the liability associated with moving furniture into peoples homes, storing that furniture in a warehouse and repairing that furniture. I had not considered the hidden costs- I would have to hire drivers, insure the drivers, have workman's comp for the drivers, have commercial drivers licenses, store the furniture, repair the furniture, and purchase the furniture. I took a look at the number of jobs we were doing in a month and realized that I would need about $75,000 worth of furniture a month to meet demands! If I got a staging job and did not have furniture in stock, then I would have to spend money out of my pocket to buy the furniture and that would be much more than I would make on the actual job.

Personally, I find that using a rental furniture company helps me to do my job better. When I work with a rental furniture company, I know that the furniture will be delivered the day I need it, the furniture will be in good condition and the movers will place the items where I need them and pick them up when the job is completed. I can then focus on the part of the job that I love the most- the actual staging of the home.

There are some downsides to rental furniture. Sometimes I envision a certain look for a home and it is difficult to create that with rental furniture since it tends to be neutral and more contemporary. I find that the accessories I add make the difference. In my business I only rent area rugs, artwork, bedding, lighting, greenery, accent items and other decorative pieces. I use the rental furniture as my blank canvas to create the look I want in a client's home.  I typically select items that work with the rental furniture so I can use them again in other homes. For example we have the bird dining room, the palm tree family room, the green and gold bedroom package etc. This means that I can design one room and use it over and over again in other homes. The overhead costs for me is renting a storage space and using my vehicle to transport the items.

A lot of Realtors, home sellers and other stagers consider rental furniture unattractive and limiting. Below are some examples of homes I have staged using rental furniture to show you the different looks you can create for different priced homes. I look forward to hearing about your experiences using your own furniture vs renting furniture.

What do you get when you combine 1 model home, 1 real estate team, and one staging team?

5 homes sold in under 2 months including the model!

Home staging does not only benefit home sellers and Realtors. Home Builders in our area are using staging more and more as a marketing tool to sell their properties. I recently worked with a builder in the suburbs of Philadelphia to stage his model home. He had never used staging before and quite honestly was skeptical if it would be effective. He admitted to me during the estimate that since the market had changed that he did not have a lot of money to invest in staging and only wanted us to do the basic areas in the home to give buyers a suggestion of how they could live in the home. We created a plan for him that worked with his budget and time frame and showcased the selling features of his home.

He called me today to apologize! He told me that he thought he would need our things for 6 months but that we had to come and remove our items next week because all of the houses had sold! He admitted that the staging worked. What surprised him most was how easy it was to show and sell the homes. He actually heard buyers talking about the rooms and how their things would look in the home. He did not need to apologize- I thanked him. Letting me know that all his homes had sold in under 2 months was the best news I had heard all day- that and the fact that he will definitely use staging again and recommend us to his peers.

What if I could tell you how to make more $$ in your staging business without actually staging houses? You would probably read this blog! Inventory is the secret to my staging business success. But what I am about to tell you will make some of you upset, and some of you scared, BUT since I tell my clients and Realtors the truth about the homes they are selling, I also feel it is my duty to tell new stagers the truth about running a staging business successfully.

 YOU HAVE TO SPEND $$ TO MAKE $$

When I am staging a furnished home there is very little cost for me as a business associated with it. I have transportation costs (vehicle and gas) and insurance costs (liability and workmen's comp) and wages (paying my assistants)

When I am staging a vacant home however I still have the same costs as listed above but I now have to provide inventory such as artwork, accessories, area rugs, bedding, lighting and greenery. I have the cost of my time to select the items, the actual inventory, storage for that inventory and any other fees such as taxes and delivery. Often times if I am staging 4 rooms in a home (the living room, dining room, kitchen and family room) I will spend more money on the inventory for that home than I am making on the actual staging. I would make about $1000 for the staging and about $350 for the inventory. So why on Earth would I agree to this!!! Because this is how I grow my business.

What are my choices? If I do not have the inventory in stock I can tell the client that I am not interested in staging their home so I do not have to spend the $$ (they will then hire another stager and that realtor will not use me again), or I can stage the home and go out and purchase inventory to put into the home. When I stage the home I am essentially auditioning my staging skills to that client, that realtor and all the other realtors that see the home.

The next thing I know, the house sells, the inventory comes out and I am putting that inventory in another home. This time the cost to me is less. I still have to pay my transportation costs, the insurance and taxes, my employees, but I do not have to spend the time purchasing inventory or the cost of items. I am then breaking even on that job. Once that house sells and I put those items in the next home, I am then making money. Before you know it, the inventory has paid for itself and you are making $$ each month off your rentals. Depending on the number of homes you have staged you can actually make more $$ off your inventory that the physical staging of the homes and that is a beautiful thing since we all know how exhausting staging can be!

I write this blog because some new stagers are afraid to spend money on inventory. The truth is that just like needing to invest in marketing materials, you also have to invest in inventory since inventory is the tool that stagers use to stage vacant homes. The best advice I can offer is to purchase quality items that you can use again and again in a variety of homes. I also recommend that you purchase items that will work with rental furniture (see my blog about renting vs. owning furniture) so you can recreate the rooms you design again and again.

Here is a list of items I suggest that you invest in:

Area rugs- these make rooms look more expensive and cover up unsightly floors

Large artwork- larger pieces make a greater impact on a vacant space. They cost more than smaller pieces but you do not have to worry about hanging 3-4 items in a straight line and it is faster to hang one piece than 4

Large plants- they fill in space when a home owner wants to cut the furniture costs.

Bedding- Nicer, higher end bedding makes rental furniture disappear and you can then use less art since the bedding is the drama in the space.

Floral arrangments- larger, on trend floral arrangements can fill in a space on a vanity, the dining room table, a foyer table, the living room coffee table so you can use less inventory.

Decorative Lamps- rental furniture lamps tend to be less memorable. A fun decorative lamp can really set off a space and you can then use less inventory on the surface of the table or desk.

Mirrors, mirrors, mirrors- Use large mirrors to fill in a space and also to add drama and light to a room. I use wall mirrors in dressing areas or bedrooms in place of large furniture, above the dining room server, in the foyer instead of furniture. A well placed mirror will really set off a space.

Pillows gallore- I do not even want to know how many pillows I own. Silk pillows, beaded pillows, velvet pillows, linen pillows- these all add a punch of color on the neutral rental furniture and make the space look more coordinated when they pull in the color of the rug and artwork.

Below are some photos illustrating these ideas. I look forward to your suggestions of things to invest in for inventory. Just like you have to invest your time in marketing your business to be successful, you also have to invest your time and money into purchasing inventory to have a successful business. For me, I like the shopping the best!

Pillows tie in the color of the area rug and the large art to make the space pop.

Large art + large mirror + large floral = less staging inventory I have to hang or put in the home

Bright bedding, pillows, lovely lamps mean less art and less accessories

Hey! That's the same sofa as above with a different look thanks to new pillows, new art and a new area rug.